DemandTec

Analytical Services for Consumer Products

DemandTec Analytical Services are packaged service offerings that help consumer products (CP) manufacturers understand, predict, and shape consumer demand. These insights provide answers to key questions that help CP manufacturers plan and optimize trade promotion, shelf price, and category management.

Delivered by a team of DemandTec consultants, Analytical Services supplement DemandTec’s sales and marketing applications and leverage the advanced data modeling, embedded analytics, and optimization capabilities in DemandTec’s software platform. Analytical Services can also be custom developed to help you discover and unlock the power of advanced price and promotion modeling and optimization.

With DemandTec’s Analytical Services, you gain granular-level findings that enable you to:

• Strategically optimize your sales and marketing plans
• Maximize your use of DemandTec Software-as-a-Service applications
• Effectively achieve your revenue, profitability and sales volume

DemandTec Analytic Insights for CP Manufacturers

DemandTec Analytic Insights are packaged service offerings that help consumer products (CP) manufacturers understand, predict and influence consumer demand.

DemandTec Analytic Insights leverage the advanced data modeling and optimization capabilities in DemandTec’s software platform and supplement DemandTec’s consumer-centric sales and marketing applications.

Each DemandTec Analytic Insight helps answer key questions that enable CP manufacturers to plan optimal sales and marketing programs:

Account Share Health Analysis
Which accounts are getting less than their fair share? Which accounts are losing share? Which categories are performing and under performing?

Affinity Analysis
Which set of products make up common consumer solution sets? Which item of the solution set is the "anchor" that drives sales of other items?

Image Item Analysis
How do I identify key image items for my retail customer? Do image items vary by market?

Post Event Analysis
What percentage of promotions produced a positive ROI? What was the ROI of past promotions? What kinds of events have the highest ROI? What kinds of trade spend have the best returns?

Price Advance Simulation
How will an X% list price increase impact my brand's volume and profitability? What happens to trade spend if I buy down promoted price from a higher shelf price? Which products and competitors do I lose volume to when making a price increase? What is the effect of retailer pass-through?

Price Response Analysis
How do individual SKUs respond to a base pricing change? Which items are most and least elastic?

Promotion Response Analysis
Which merchandising drivers are most effective for a specific promotion? Which SKUs are more suited to a specific promotion type?

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales and marketing? Take the next step. For more information, call 1-888-221-6128 or request information online.