This report will identify the business benefits achieved by retailers who adopt a customer-centric merchandising focus, and identify other retailer priorities to move in this direction.
Best-in-class retailers are using a new approach to optimizing their promotions strategy by taking the solution deeper into the enterprise and improving the understanding of historical consumer purchase patterns.
DemandTec has extended its capabilities in the promotions management space with the acquisition of TradePoint Solutions for collaborative electronic deal management.
DemandTec and Nielsen are forming a broad, exclusive alliance designed to bring complementary corporate strengths together into a new product and market execution model directed at Fast-Moving Consumer Goods (FMCG) retailers around the world.
AMR Research's Price Management Model AMR Research, May 12, 2004
The Bottom Line: Price management is the most effective lever to impact profit and revenue, though less than 3% of companies use it to manage price effectively today. Costs have been cut out of the supply chain. Sales processes have been streamlined. That leaves price management as one of the few levers left to have a dramatic effect on profit and revenue.
Retailing––Broadlines Citigroup-Smith Barney, July 16, 2003
DemandTec President & CEO participates in a conference call with Citigroup-Smith Barney to discuss how Demand Based Management software is helping retailers set merchandising strategies that exceed financial goals for sales and profit.
DemandTec Inches Closer to an FMCG Desktop Scott Duby & Greg Girard, The AMR Research Alert on Retail, June 18, 2003
Not one vendor has offered a single integrated desktop to support the FMCG demand creation decision-making process, but a few are heading in that direction. Add DemandTec to several contenders, including the likes of JDA Software and Marketmax.
Retailers: Consider DemandTec for Merchandising Forrester Research, June 13, 2003
DemandTec provides sophisticated modeling tools for merchandizing. The software is a good fit for retailers looking to optimize target prices and evaluate promotion proposals.
In today's extremely competitive environment, retailers are increasingly turning to software that lets them optimize prices to improve their price image among customers while raising their gross margins.
Price Optimization is Hot, But It's Just The Beginning Greg Girard, The AMR Research Report on Retail, August 2002
The Bottom Line: Retail Revenue Management typically starts with price optimization, but this is not the correct starting point for all retailers: only those that properly implement the RRM pillars of price, product, location, and customers will increase GMROII by 10% to 20%...Interest in shelf price optimization isn't limited to retailers.
DemandTec Becomes Arms Merchant for Retail CPG Collaboration Greg Girard, The AMR Research Report on Retail, August 2002
Consumer Packaged Goods (CPG) manufacturers want their share of the revenue and margin gains that retailers are getting from Retail Revenue Management (RRM).
Strategic Pricing (The Right Price) DemandTec's Demand Based Management Helps Enterprises Meet Corporate Objectives and Maximize Profits Delphi Group, June 2002
It's no secret that getting your pricing right is a major component of success in today's market. The right price is the price that maximizes profit potential. In the context of a retail store, every item in the store must be optimally priced to produce the ideal balance between volume and profit.
Longs Drug Store's Q1 Earnings Call Is a Landmark in Retail Revenue Management Greg Girard, The AMR Research Alert on Retail, May 30, 2002
Longs Drug Store's Q1 earnings call represents a landmark in the Retail Revenue Management (RRM) market. Executives attributed much of the chain's improved financial performance-improved same store sales and firm margins while increasing promotional sales-to price optimization and demand modeling in 40 front-end categories supported by DemandTec.
