Optimize and Manage Trade Promotions with DemandTec
Retailers and consumer products manufacturers are striving to increase ROI from their trade promotions and improve their ability to develop, negotiate, and sell-in deals with their retail customers. DemandTec's trade promotion management solutions address these needs by optimizing promotion performance and automating deal management between manufacturers and retailers.
Manage trade promotions based on a superior understanding of consumers and customers, thereby increasing sales and profit:
- Develop promotional strategies and plans informed by a rich understanding of consumer demand, inclusive of cannibalization, pull-through effects, and impact on retailer private label
- Simulate and optimize discounts, deal terms, and ad and display usage to drive profits, sales, or market share while supporting customer category objectives. Compare promotional strategies such as frequent, short-term discounts versus long-term buy-downs of the everyday price at retail
- Optimize individual promotions and the entire promotion plan to drive account-level sales objectives and overall portfolio performance
- Use post-event, source of gains, and compliance analysis to determine the effectiveness, efficiency, and ROI of past promotions and pricing decisions
Automate the deal management process and manage plans electronically:
- Submit and manage all deals and negotiations electronically, supporting retailer-specific deal sheets and dramatically increasing the accuracy and efficiency of the deal management process
- Capture and archive all subsequent changes to deals for visibility into an updated plan and support SAS 70 audit compliance
- Streamline deduction clearing with an exception-based closed-loop process electronically linking retailer bills with original deals
DemandTec's trade promotion management solutions are Software-as-a-Service applications and analytic insights and services that include:
- DemandTec Promotion
- DemandTec TradePoint
- Promotion analytics such as Promotion Event ROI Analysis and Promotion Response Analysis
For more information about retail price optimization, you may contact us via info@demandtec.com or by phone at 650-226-4600 |
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Contact DemandTec
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info@demandtec.com
650-226-4600
Resources
Learn more about consumer demand management and optimization from our series of informative whitepapers.
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