DemandTec

DemandTec Lifecycle Price Optimization includes the following software services:

Everyday Price Optimization
Delivers optimized prices to achieve sales, volume, profit, and price image objectives

Everyday Price Management
Enables retailers to perform rules-based pricing and boost efficiency by automating the most cumbersome, time-consuming price maintenance tasks

Markdown Optimization
Allows retailers to plan and optimize pricing, profit, and inventory levels for items leaving the assortment

Promotion Planning & Optimization
Enables retailers to take a science-based approach in developing more profitable promotions and to plan, optimize, and execute complete promotion plans

Image Item Analysis
Enhance price image by analyzing item and basket-level data to determine key items by chain, store, or customer segment

Zone Analysis
Analyze store-level demand and geo-demographic factors to create or reconfigure ad zones that improve volume and profit potential

Price Response Analysis
Understand item, brand, and category elasticities in order to improve merchandising strategies

Optimize Pricing to Drive Sales, Volume, or Profit While Maintaining Price Image

DemandTec Lifecycle Price Optimization leverages the most advanced science in the industry, with store/SKU-level modeling and optimization that captures the elasticity of each item, as well as cannibalization, halo effects, cross-category pull through effects, trends, seasonality, and a host of other causals to deliver an unparalleled level of accuracy.

DemandTec Lifecycle Price Optimization enables retailers to achieve their primary and secondary goals, such as driving higher sales, increasing volume, and boosting profitability. With “what-if analysis” simulation, retailers can create and evaluate multiple pricing scenarios to fine-tune their pricing strategy before prices hit the shelves.

Improve Efficiency by Automating Cumbersome, Time-Consuming Pricing Tasks

DemandTec Lifecycle Price Optimization eliminates the drudgery traditionally associated with rules-based pricing, price maintenance, and price execution so that retailers can spend more time focusing on strategic analysis. Key capabilities, such as rules-based pricing for non-optimized categories, help retailers ensure that all of their prices comply with their pricing policies. Price maintenance rules allow retailers to automate the process for managing cost and competitor price changes and automate the process for determining when new prices are sent to the stores.

Gain New Insights into How Your Customers Shop

DemandTec Lifecycle Price Optimization provides retailers with a better understanding of how their shoppers respond to price changes. Where previously merchants could only rely on their experience and intuition, today merchants can now view graphical representations of how price changes affect sales, volume, and profit based on the elasticity curve of each item, line, or category. These insights enable retailers to quickly analyze the potential tradeoffs for different price points and evaluate opportunities to shift demand among brands and SKUs.