DemandTec

Promotion Management includes the following software services:

Promotion Planning & Optimization
Enables retailers to take a science-based approach in developing more profitable promotions and to plan, optimize, and execute complete promotion plans

Deal Management
Allows retailers to automate and streamline the trade funds presentation, negotiation, and reconciliation process

DemandTec End-to-End Promotion Management also includes analytical services, which are fixed-deliverable professional services packages that leverage the DemandTec Platform. These include:

Zone Analysis
Enables retailers to create optimal ad zones based on store-level demand intelligence and geo-demographic factors

Promotion Response Analysis
Provides retailers with a graphical visualization of sales, volume, and profit based on the price elasticity curves of each item, brand, and category

Promotion Inventory Allocation
Extends the promotion planning and forecasting process to store-level inventory management in order to ensure adequate inventory levels for planned promotions

Maximize the Value of Every Promotion

DemandTec End-to-End Promotion Management leverages advanced consumer demand management science to determine the best discounted price for any item or promoted item group, and the best use of merchandising support, such as ads and displays. This solution also allows retailers to create and evaluate multiple promotion scenarios in order to fine tune every aspect of a promotion to ensure they receive the highest possible incremental lift.

Efficiently Plan, Execute, and Track Integrated Promotion Plans

DemandTec End-to-End Promotion Management enables retailers to collaborate both internally and externally to build category plans that achieve retailers’ objectives. The solution also includes a workflow and approval process to allow retailers to maintain proper oversight.

DemandTec End-to-End Promotion Management enables retailers to create a single, unified master calendar that includes multiple category plans, with forecasts of all of the promotions within a given time period, including cross-effects between promoted items and everyday retail items, as well as the impact of stacked or subsequent promotions. Retailers can associate promotions in the master calendar with individual ads and displays, and export promotion information to ad execution systems. With the master calendar, companies can ensure that all promotional decisions across categories are aligned and on track to reach the company’s overall sales, volume, and profit objectives.

Boost Efficiency and Effectiveness in the Deal Management Process

DemandTec End-to-End Promotion Management enables retailers to streamline the deal management process while also providing them with flexibility in choosing the level of supplier collaboration they want. Retailers can choose to simply automate the deal creation, submission, negotiation, and approval process for the thousands of vendor offers received each week, or they can allow even more collaboration and enable their suppliers to plan with advanced analytics, collaborate on joint goals, and measure win-win performance. The retailer defines the rules of engagement with either collaboration model. Retailers are able to dramatically boost productivity by pushing the data entry work to their suppliers – eliminating errors and receiving better deals from their vendors than before.