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Resources

Our Resource Library makes keeping up with Marketing & Merchandising Optimization easier than ever by featuring the latest whitepapers, webinars, case studies, analyst reports, industry insights, and more.

White Papers

Price, SKU Proliferation, and the Private Label Consumer
Pathways to Profitable Growth

Consumer-Centric Merchandising
Leveraging Consumer, Demand, and Market Intelligence To Drive Profits and Long-term Customer Loyalty

Secrets of Success: Promotion Collaboration
Learn how the game changes when trading partners truly collaborate on promotions.

Webinars

How to Align Price and Promotion Optimization with Loyalty Initiatives for Long-term Customer Satisfaction

Concerned that price and promotion optimization programs might conflict with the goals of other customer-centric initiatives? This webinar will highlight tangible best practices to align retailers’ loyalty and optimization strategies to build even stronger, long-term customer relationships.

Time: Tuesday, May 13 at 11:00AM Pacific Time.

Archived Webinar: Collaboration 2008: New Attitudes & Best Practices for Retailers & CP Manufacturers
Length: 60 Minutes
Marc Dietz, VP of Product Marketing at DemandTec
Armen Najarian, Director of Product Marketing at DemandTec

Archived Webinar: Trade Promotion Optimization for CP Manufacturers
Length: 60 Minutes
Marc Dietz, VP of Product Marketing at DemandTec
Armen Najarian, Director of Product Marketing at DemandTec

Archived Webinar: Winning at The Moment of Purchase
Length: 54 Minutes
Armen Najarian, Director of Product Marketing at DemandTec
Johan Sauer, Booz Allen Hamilton

Success Stories

Tyson Foods Optimizes Trade Efficiency and Effectiveness
with DemandTec Promotion™

Analyst Reports

Wall Street and Merchants Are Impressed with On-Demand Retail Promotion and Price Optimization
Global Retail Insights - An IDC Company

Customer-Centric Merchandising: 2007 Benchmark Report
RSAG Research, April 10, 2007

The Changing Dynamics of Retail Promotions
Aberdeen Group, February 2007

DemandTec Acquires TradePoint to Expand Into Deal Management
Gartner Research, December 14, 2006

Industry Surveys

The 2005 Merchandising Innovation Survey
Conducted by Retail Systems Alert Group and underwritten by DemandTec, Inc., June 2005

Multimedia

Consumer-Centric Pricing and Promotion:
Retailers and Manufacturers Collaborating to Win
Learn How DemandTec Customers Food Lion and Cadbury-Schweppes Collaborate to Win

The Moment of Truth Video
You've got a common consumer. Why not a common strategy?

NASDAQ Market Closing Bell Cermony - October 11, 2007
DemandTec rings the NASDAQ Market Closing Bell to celebrate the August 2008 IPO.

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