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Industry Solutions

DemandTec for Consumer Products:
Consumer-Centric Sales and Marketing

DemandTec reinvents the way consumer products manufacturers develop and sell-in promotion plans, price recommendations, new item introductions, and cost changes with their retail customers.

DemandTec's industry-leading solutions are actively used by the world’s largest consumer brands and major retailers to deliver substantial, quantifiable business results, build better plans faster, and execute with maximum efficiency.

DemandTec offers this Consumer-Centric Sales and Marketing solution for consumer products manufacturers:

DemandTec Trade Effectiveness™

  • Uncover valuable shopper, product, and market insights to support more informed trade planning strategies
  • Develop breakthrough price and promotion strategies using a predictive planning tool adopted by retailers
  • Achieve win-win planning and lower your cost to serve key customers through retail collaboration
  • Maximize available trade opportunities through more timely retail performance measurement

 

Using patented econometric modeling techniques, DemandTec has upped the ante for how consumer products manufacturers keep ahead of the competition and deliver innovation back to the retail community.  Our science-based approach to building Consumer-Centric Sales and Marketing solutions offers a unique advantage for efficient data management and unparalleled forecast accuracy.

All DemandTec software services leverage the Software-as-a-Service (SaaS) delivery model, maximizing ease-of-deployment and minimizing time-to-benefit for our customers.

 

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"The gains in visibility and efficiency we get from DemandTec’s Deal Management service allow us to spend a greater amount of our efforts and resources on activities that generate additional incremental sales and ultimately value for Hormel, Giant Carlisle and our mutual consumers."

Kellie Benning, Customer Executive, Hormel Foods Corporation