DemandTec

Promotion Planning & Optimization

Plan, Optimize, and Execute More Profitable Promotion Plans

• Maximize the incremental lift and total store impact of every promotion
• Create category plans that achieve your objectives
• Gain a single, unified view of promotions across the company

Managing retail promotions is a complex process that involves both long-term planning cycles that can extend 12-18 months and short-term, day-to-day activities such as evaluating competing vendor offers for a given week. To be successful in these processes, retailers need to collaborate internally among senior management, category managers or merchants, and buyers, and collaborate externally with vendors to build promotion plans that provide win-win results.

DemandTec’s Promotion Planning & Optimization enables retailers to plan, optimize, and execute more effective and more profitable promotion plans. Promotion Planning & Optimization is included in DemandTec End-to-End Promotion Management™, a complete solution for managing the entire promotions process, from collaborative promotion planning and deal management to in-flight and post-event analysis.

Maximize the Incremental Lift and Total Store Impact of Every Promotion

Promotion Planning & Optimization leverages advanced Consumer Demand Management science to enable retailers to plan promotions that maximize the total store impact on all categories. DemandTec science takes into account cannibalization, halo effects, and cross-elasticity effects of regular retail and markdown programs in place. With Promotion Planning & Optimization, retailers can quickly determine the best discounted price for any item or promoted item group; the best type of temporary price reduction, such as buy one get one, percent off, and multiples; and the best use of merchandising support, such as ads and displays, to maximize the incremental lift and total store impact of every promotion.

Retailers can also use Promotion Planning & Optimization in conjunction with DemandTec’s Deal Management software service to streamline the deal presentation, negotiation, and reconciliation process, and automatically pull deal information into Promotion Optimization for evaluation.

Create Category Plans That Achieve Your Objectives

Promotion Planning & Optimization allows merchants to build complete promotions by defining deal terms, discounts, time periods, and promotion types, and associating these promotions with individual ads, displays, radio spots, and other media. Merchants can compare multiple iterations of each promotion to identify the right combination of discount and merchandising support. Retailers can also analyze pull-through effects, cannibalization between promoted items and regularly priced items, cannibalization between stacked promotions, and the pantry loading effects of successive promotions.

Promotion Planning & Optimization also provides merchants with the information they need to conduct promoted price reviews to ensure that each promotion adheres to company requirements.

Gain a Single, Unified View of Promotions Across the Company

Promotion Planning & Optimization provides retailers with control over the entire promotion planning process with comprehensive workflow management, alerts and notifications, and change control capabilities.

With Promotion Planning & Optimization, retailers can aggregate their category plans into a master calendar that provides a single, unified view of all planned events across categories. The master calendar can give retailers an aggregated financial summary of the impact of all promotions in a given period to help retailers ensure their promotions will meet company goals. Retailers can then continually monitor and measure the results of events, weekly promotions, and partial-week promotions.

Promotion Planning & Optimization: Part of a Comprehensive Solution for Managing Lifecycle Pricing and End-to-end Promotions

Promotion Planning & Optimization is a software service in DemandTec End-to-End Promotion Management™, a solution that includes related software services that enable retailers to manage the complete promotion process. Promotion Planning & Optimization is also a key software service in DemandTec Lifecycle Price Optimization™, the industry’s only solution that enables retailers to price the entire store, including new items, regular retails, promoted items, and clearance items. All DemandTec software services reside on the DemandTec Platform, and are accessed through a single, personalized portal.

Get Started Today

Are you ready to plan, optimize, and execute better promotions? Take the next step. For more information, call 1-888-676-3626 or request information online.