Promotion Planning & Management
Manage the Process of Creating Highly Versioned Promotions and Events
- Streamline processes and eliminate errors
- Improve promotional responsiveness by targeting based on zone, store, geography or specific customer segments
- Improve collaboration with a centralized calendar of promotions and events
- Improve competitiveness by getting promotions to market faster
Retail is detail, and nowhere is this more evident than the complex process of planning and creating highly-versioned retail promotions. Involving potentially hundreds of collaborators across nearly every department and a wide range of time-critical workflow steps and demanding zero defects, managing promotions is one of the most difficult areas in all of retail.
Improve the Efficiency of the Planning Process
The Promotion Planning & Management service enables retailers to establish a single repository for all their information and content about promotional offers and events, greatly improving visibility and accountability, reducing costly errors, and increasing consistency across media channels. A powerful "version enabled" environment for rapidly building promotions allows all participants in the planning process to access, review, edit, and approve the promotion. Version enablement simplifies the process of creating multiple versions of the promotion thereby allowing them to target individual customer segments and support unique regional, demographic, or store format differences. Now retailers can provide dozens or even hundreds of targeted promotions with the same level of effort and control as had been required for a single national promotion in the past. The highly-graphical page layout and interactive spreadsheet views provide users with immediate feedback on their decisions. This improved efficiency means retailers can get ads out faster, and beat the competition to market.
Simplify Collaboration with Integrated Workflow Controls Processes and Security
Promotion Planning & Management enables the collaboration between analysts, marketing, buyers/merchants, advertising and other partners. A centralized marketing calendar and integrated workflow system allows retailers to create and manage the key milestones and detailed tasks for both events and promotional offers and establishes security for access and control. Managers and task owners can determine the status of all activities at all times and critical processes can be locked down as the organization reaches production deadlines.
Improve Promotional Effectiveness with Insight Into Media Performance
Retailers are under increased pressure to get the most from every promotional dollar. Promotion Planning & Management provides insight into past performance of media channels, and promotional offers, providing that information as a backdrop to planning. Moreover, Promotion Planning & Management includes budgeting capabilities allowing retail marketers to track their spend ensuring they don’t over or under-spend.
Promotion Planning & Management: Part of a Comprehensive Solution for End-to-End Promotion Management
Promotion Planning & Management is a software service included in DemandTec End-to-End Promotion Management™, a solution that includes related software services for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post event analysis.
Get Started Today
Are you ready for streamlined promotion planning and management? Take the next step. For more information, call 650.645.7100 or request information online.
