DemandTec

Trade Planning & Optimization

Transform your trade planning

Forecast promotion and pricing activity in a unified planning environment. With DemandTec Trade Planning & Optimization, you can develop and predict trade volume and profitability metrics that will transform your trade planning and provide a sustainable competitive advantage.

We model every demand coefficient on the same underlying consumption data. The result is not only a consistent set of assumptions for planning purposes but also a category plan that incorporates all trade activity in a single view.

Predict key metrics for your category and brands

Gain documented business planning benefits together with your retail customers. DemandTec customers consistently report significant improvements in volume, margin, and share.

Quantify competitive activity against your portfolio

Hedge against competitive trade activity with advanced understanding of the potential financial impact of a competing brand’s promotion during an important category cycle.

Power your planning with a unified pricing and promotions app

Build a total trade marketing plan that incorporates both everyday price assumptions and promotion tactics to gain a more complete planning picture and tighter forecast accuracy. DemandTec delivers not only a consistent set of assumptions for planning purposes but also a category plan that incorporates all trade activity in a single view.

Use trade planning use cases to enhance sell-in success

Use DemandTec Trade Planning & Optimization services to achieve competitive advantage and drive better performance. Gain consumer demand insights into every item merchandised within a retail category. Plan and predict comprehensive trade events. Aggregate multiple trade promotions to assemble a category plan—and then re-predict that plan in total. Evaluate trade activity assuming a nested EDLP buydown throughout a broader planning window. And improve sell-in by accurately forecasting brand and retailer category results for your plan.

Get started today

Are you ready to predict better pricing and promotion strategies? Take the next step. For more information, call 1-650-645-7100 or request information online.