DemandTec

Promotion Planning & Optimization

Don’t Just Compete In Your Category – Conquer It with Promotion Planning & Optimization

• Achieve faster time to success leveraging on-demand software services
• Improve forecast accuracy through superior data management and science
• Enhance retail sell-in success through total category planning
• Measurably increase total volume, promoted volume and portfolio profitability

DemandTec’s Promotion Planning & Optimization software service is based on the science of consumer demand management. Using comprehensive econometric models incorporating the latest optimization science, DemandTec enables consumer products manufacturers to plan promotions and forecast both manufacturer and retail category metrics. The most common business benefits include forecast accuracy on a volume and profit basis, better efficiency with available trade dollars, and a more compelling plan to sell-in to the retailer.

Achieve Faster Time to Success Leveraging On-Demand Software Service

DemandTec requires significantly less upfront and ongoing investment in hardware, infrastructure and maintenance activities than traditional software. DemandTec’s Software-as-a-Service offering includes the complete setup, delivery, administration, and tuning of the software in DemandTec’s state-of-the-art, secure data center. DemandTec also generally deploys software updates every six to twelve weeks with requisite incremental training updates included, ensuring that every team member is fully trained on the latest features and capabilities.

Improve Forecast Accuracy Through Superior Data Management and Science

Working with your team, DemandTec’s experienced data management experts will identify and source the specific data to feed your category demand model. As the elasticity coefficients are derived for each item, DemandTec will refine the demand model to ensure a minimum forecast accuracy threshold. This ensures only the most accurate models are used to drive what-if scenarios, promotion forecasts and category plans.

• Enhance Retail Sell-In Success Through Total Category Planning
• Customers using DemandTec software services have reported a distinct advantage over their competitors. A few ways in which DemandTec customers drive success in their respective categories include:
• Gaining insights into consumer demand for every brand and item their customer sells in one or more categories
• Planning and forecast comprehensive trade promotions including price reduction, ad and display support, and associated deal terms
• Performing what-if analyses on multiple trade promotions to build an optimal category plan
• Evaluating price change impacts using EDLP buydown planning assumptions

Improving sell-in by accurately forecasting brand and retailer category results for the plan, including cannibalization, total promoted volume and turn volume

Measurably Increase Total Volume, Promoted Volume and Portfolio Profitability

DemandTec’s Promotion Planning & Optimization software service delivers documented financial benefits to both consumer products manufacturers and their retail customers. Across categories and retail channels, DemandTec customers typically report the following financial benefits:

• 10-15% increase in promoted volume
• 3-5% increase in total volume
• 10% decrease in cost per incremental
• 8% increase in retailer margin

Empower Your Customer Account Teams with the Right Tools to Win Selecting the right predictive tools is a must-have capability in today’s competitive retail environment. DemandTec’s Promotion Planning & Optimization software service leverages the science of consumer demand management to pinpoint optimal promotion plans. This powerful capability is offered on a turn-key basis for both retail customer account teams and headquarters users to deliver highly differentiated category-level planning that yields real business results.

Get Started Today

Ready to learn what more efficient and effective trade planning can do for your business? Take the next step. For more information, call 1-888-221-6128 or request information online.