DemandTec

Zone Analysis

Zone Analysis enables retailers to create optimal price zones and ad zones based on store-level demand intelligence and geodemographic factors. Zone Analysis also helps retailers understand if they have the appropriate number of zones, and whether or not a retailer should zone stores to price or promote by customer segment.

Key Questions Answered

Zone Analysis helps retailers answer key questions that can help them optimize their merchandising and marketing strategies:

• Are my stores appropriately zoned given local differences in consumer demand?
• Do I have the right number of zones?
• How should I zone my stores to price or promote by segment?

Key Abilities

Zone Analysis provides granular-level insights that enable retailers to:

• Create optimal price zones and ad zones based on store-level demand intelligence and geodemographic factors
• Establish the right number of zones based on the incremental benefit of each additional zone

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-676-3626 or request information online.