DemandTec

Promotion Response Analysis

Promotion Response Analysis provides a graphical visualization of sales, volume, and profit based on the elasticity of items, lines, and categories. Using this analysis, retailers can evaluate the lift provided by different tactics such as temporary price reductions, multiples pricing, ads, and displays to identify the best combination of merchandising levers to achieve their goals.

Key Questions Answered

Promotion Response Analysis helps retailers answer key questions that can help them optimize their merchandising and marketing strategies:

• What is the best use of my ad and display space?
• Where is the break-even point where temporary price reduction drives enough volume to pay for a price reduction?

Key Abilities

Promotion Response Analysis provides granular-level insights that enable retailers to:

• Understand item, line, and category elasticities for varying merchandising actions
• Evaluate the impact of different promotional levers, net of cannibalization
• Determine the break-even point for temporary price reductions

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-676-3626 or request information online.