DemandTec

Price Response Analysis

Price Response Analysis provides a graphical visualization of sales, volume, and profit based on price elasticity curves for items, lines, and categories. This analysis identifies how individual SKUs respond to base pricing changes based on how elastic they are. These insights enable retailers to analyze the potential tradeoffs in sales, volume, and profit for different price points, and evaluate opportunities to shift demand among brands and among SKUs.

Price Response Analysis helps retailers answer key questions that can help them optimize their merchandising and marketing strategies:

• How do individual SKUs respond to a base pricing change?
• Which items are most elastic? Least elastic?

Price Response Analysis provides granular-level insights that enable retailers to:

• Understand item, line, and category elasticity
• Analyze the tradeoffs and returns from pricing changes
• Identify opportunities to shift demand among brands and among SKUs

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-676-3626 or request information online.