DemandTec

Image Item Analysis

Image Item Analysis utilizes granular demand intelligence to identify key price sensitive items by chain, price zone, or customer segment. This analysis uses SKU-level elasticities combined with volumetric measures to identify which items and categories define price image. This insight enables retailers to make fact-based strategic pricing decisions that can enhance competitiveness.

Image Item Analysis helps retailers answer key questions that can help them optimize their merchandising and marketing strategies:

• What items and categories define my price image?
• Is my KVI list appropriate for the chain? For each price zone? For each key customer segment?

Image Item Analysis provides granular-level insights that enable retailers to:

• Identify Known Value Items (KVIs) by chain, price zone, or customer segment
• Improve category performance
• Develop optimal pricing to improve price image

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-676-3626 or request information online.