DemandTec

Deal Comparison Analysis

Deal Comparison Analysis compares ten to twelve proposed deals or planned promotions based on forecasted sales, volume, and profit for promoted items and for the category, net of cannibalization. With more accurate forecasts, retailers are in a much better position to negotiate with their vendors to improve deal terms.

Key Questions Answered

Deal Comparison Analysis helps retailers answer key questions that can help them optimize their merchandising and marketing strategies:

• Which competing vendor deal drives more volume or sales for the items promoted?
• Which deal is better for the overall category?

Key Abilities

Deal Comparison Analysis provides granular-level insights that enable retailers to:

• Model, compare, and analyze proposed vendor deals
• Identify promotion impacts on category sales and volume, including cannibalization
• Improve deal term negotiations

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-676-3626 or request information online.