DemandTec

Customer Segmentation Analysis

Customer Segmentation Analysis enables retailers to create a new segmentation scheme or refine an existing one to better target their customers. Using standard transaction log data or loyalty card data, this analysis defines segments based on geodemographic or behavioral characteristics, distributes revenue across these segments, and characterizes the behavior of these segments. This analysis identifies a retailer’s best and least valuable customers, how different segment groups shop at the retailer’s stores, and the trend over time.

Customer Segmentation Analysis helps retailers answer key questions that can help them optimize their merchandising and marketing strategies:

• Who are my “best” customers?
• Who are my second or third tier customers and less valuable customers?
• How do customers from different segments shop in my stores and how is that trending over time?

Customer Segmentation Analysis provides granularlevel insights that enable retailers to:

• Identify and segment customer groups and associated purchasing behavior
• Develop targeted merchandising and marketing strategies
• Optimize marketing investments in “high value” customer segments

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-676-3626 or request information online.