DemandTec

Affinity Analysis

Affinity Analysis provides insights into consumer co-purchasing behavior and market basket affinities. This analysis helps retailers determine the probability of a follow-on purchase to improve their merchandising and secondary placements.

Affinity Analysis helps retailers answer key questions that can help them optimize their merchandising and marketing strategies:

• Which items are typically purchased together as a “solution”?
• Which items pull through sales of other items?
• Which items or solutions are typically purchased by my best customers?

Affinity Analysis provides granular-level insights that enable retailers to:

• Understand which items consumers typically purchase together
• Analyze transaction-level data quantifying frequency of co-purchased items
• Determine optimal merchandising strategies that increase sales volume
• Maximize revenue and profit opportunities

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-676-3626 or request information online.