DemandTec

Analytical Services

DemandTec’s Analytical Services are packaged service offerings provide understanding of consumer demand, delivering new insights into purchasing behavior and, ultimately, business success. These insights provide answers to key questions that optimize pricing, promotion, assortment, and loyalty strategies.

Delivered by a team of DemandTec consultants, Analytical Services supplement DemandTec’s software services and leverage the demand, consumer, and market intelligence embedded in the DemandTec Platform.

With DemandTec’s Analytical Services, you can:

• Answer key questions about customers, categories, and business performance
• Derive powerful insights to refine merchandising and marketing strategies
• Maximize the value of investment in all DemandTec software services

Available analytical services include:

For Retailers Affinity Analysis Attachment Sale Optimization Competitive Price Index (CPI) Analysis Cost of Stockouts Analysis Customers Likely to Leave Analysis Customer Segmentation Analysis Deal Comparison Analysis Image Item Analysis Market Basket Profile Analysis Market Performance Analysis Merchandising Decomposition Analysis Price Response Analysis Promotion Response Analysis Role Analysis Rules Impact Analysis Store Elasticity Analysis Zone Analysis

For Consumer Products Affinity Analysis Deal Comparison Analysis Image Item Analysis Event Scorecard Analysis Event Variance Analysis Price Response Analysis Promotion Response Analysis SKU Rationalization Price Advance Simulation Analysis