DemandTec

SKU Rationalization

SKU Rationalization provides an advanced analysis of SKU proliferation and a systematic process to remove redundant SKUs in order to grow a category. This analysis uses a variety of econometrics, market basket, and consumer response metrics to identify a list of candidate items for delistment. These insights enable consumer products manufacturers to “right size” assortments, which drives improvements in category performance.

SKU Rationalization helps consumer products manufacturers answer key questions that can help them optimize their sales and marketing strategies:

• Is the category over-SKU’d?
• Can I recommend delisting items and grow the category for both me and the retailer?

SKU Rationalization provides granular-level insights that enable consumer products manufacturers to:

• Understand if a category is over-SKU’d
• Identify redundant SKUs and items to delist
• Determine opportunities to “right-size” assortments and grow a category
• Optimize category management and performance
• Enhance customer experiences
• Improve opportunities to increase sales and profit

DemandTec Analytic Insights for CP Manufacturers

DemandTec Analytic Insights are packaged service offerings that help consumer products (CP) manufacturers understand, predict and influence consumer demand.

DemandTec Analytic Insights leverage the advanced data modeling and optimization capabilities in DemandTec’s software platform and supplement DemandTec’s consumer-centric sales and marketing applications.

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-221-6128 or request information online.