DemandTec

Promotion Response Analysis

Promotion Response Analysis provides a quantification and visualization of promotion response due to temporary price reduction (TPR), display, and advertising drivers. These insights enable consumer products manufactures to quickly determine which promotion drivers will yield the best results.

Key Questions Answered

Promotion Response Analysis helps consumer product manufacturers answer key questions that can help them optimize their sales and marketing strategies:

• Which merchandising drivers are most effective for a specific promotion?
• Which SKUs are more suited to a specific promotion type?
• What is my break-even point for TPR profitability — where the TPR drives enough volume to pay for the price drop?

Key Abilities

Promotion Response Analysis provides granular-level insights that enable consumer products manufacturers to:

• Understand the effects of Temporary Price Reduction (TPR), advertising and display for a given event
• Identify the point where TPR is profitable for a specific promotion
• Analyze which type of merchandising event drives the greatest volume lift
• Discover which items respond more favorably to specific types of promotion events
• Determine optimal promotion strategies

DemandTec Analytic Insights for CP Manufacturers

DemandTec Analytic Insights are packaged service offerings that help consumer products (CP) manufacturers understand, predict and influence consumer demand.

DemandTec Analytic Insights leverage the advanced data modeling and optimization capabilities in DemandTec’s software platform and supplement DemandTec’s consumer-centric sales and marketing applications.

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-221-6128 or request information online.