DemandTec

Price Response Analysis

Price Response Analysis provides a visualization of sales, profit, and revenue price elasticity curves for items, brands, and retail categories. This analysis addresses how individual SKUs respond to base pricing changes and which items are most or least elastic. These insights enable consumer products manufacturers to understand the potential tradeoffs in units, revenue, and profit as well as the opportunities to shift demand between brands/SKUs.

Key Questions Answered

Price Response Analysis helps consumer products manufacturers answer key questions that can help them optimize their sales and marketing strategies:

• How do individual SKUs respond to a base pricing change?
• Which items are most elastic? Least elastic?

Key Abilities

Price Response Analysis provides granular-level insights that enable consumer products manufacturers to:

• Model pricing scenarios and analyze potential tradeoffs in units, revenue and profit
• Identify pricing impacts and elasticities for items, brand, and categories
• Determine optimal pricing strategies
• Improve sell-in pricing recommendations
• Enhance manufacturing and retailer revenue, profitability and sales volume opportunities

DemandTec Analytic Insights for CP Manufacturers

DemandTec Analytic Insights are packaged service offerings that help consumer products (CP) manufacturers understand, predict and influence consumer demand.

DemandTec Analytic Insights leverage the advanced data modeling and optimization capabilities in DemandTec’s software platform and supplement DemandTec’s consumer-centric sales and marketing applications.

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-221-6128 or request information online.