DemandTec

Image Item Analysis

Image Item Analysis utilizes granular demand intelligence to identify important and price sensitive items in a category. This analysis helps consumer products manufacturers to better understand their image items and their causal effects from item elasticity and volumetric measures, including revenue. With these insights, CP manufacturers can recommend appropriate retail prices that can help maximize volume and profit opportunities for their portfolio as well as the retailer’s category.

Key Questions Answered

Image Item Analysis helps consumer products manufacturers answer key questions that can optimize their sales and marketing strategies:

• How do I identify key image items for my retail customer?
• Do image items vary by market?

Key Abilities

Image Item Analysis provides granular-level insights that enable consumer products manufacturers to:

• Understand item elasticity and volumetric measures of items
• Identify retail prices that should be higher or lower based on the importance and price sensitivity of items in a category
• Recommend optimal shelf pricing that benefits both the CP manufacturer’s portfolio and a retailer’s category
• Enhance sell-in of recommendations with credible, fact-based analysis

DemandTec Analytic Insights for CP Manufacturers

DemandTec Analytic Insights are packaged service offerings that help consumer products (CP) manufacturers understand, predict and influence consumer demand.

DemandTec Analytic Insights leverage the advanced data modeling and optimization capabilities in DemandTec’s software platform and supplement DemandTec’s consumer-centric sales and marketing applications.

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-221-6128 or request information online.