DemandTec

Event Variance Analysis

Event Variance Analysis provides a detailed side-by-side comparison of promotion forecasted and actual event volumes, including adjustment for performance or compliance. These insights enable consumer products manufacturers to evaluate the accuracy of forecasts and to distinguish between positive and negative events.

Event Variance Analysis helps consumer products manufacturers answer key questions that can help them optimize their sales and marketing strategies:

• Which events performed as expected?
• How accurate were my forecasts, after adjusting for performance compliance?

Event Variance Analysis provides granular-level insights that enable consumer products manufacturers to:

• Compare forecasted and actual promotional event performance
• Determine which events drive the greatest volume capability
• Identify opportunities for improvement in promotion forecasting and/or promotion execution
• Maximize promotion investments

DemandTec Analytic Insights for CP Manufacturers

DemandTec Analytic Insights are packaged service offerings that help consumer products (CP) manufacturers understand, predict and influence consumer demand.

DemandTec Analytic Insights leverage the advanced data modeling and optimization capabilities in DemandTec’s software platform and supplement DemandTec’s consumer-centric sales and marketing applications.

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Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-221-6128 or request information online.