DemandTec

Event Scorecard Analysis

Event Scorecard Analysis provides a comprehensive analysis of past promotion return on
investment (ROI) delivered to both the consumer products manufacturer and retailer.
This analysis helps consumer products manufacturers quantify and rank actual
performance of past promotions.

Event Scorecard Analysis helps consumer products manufacturers answer key questions that can help them optimize their sales and marketing strategies:

• What percentage of promotions produced a positive ROI?
• What was the ROI of past promotions?
• What promotions were true “win-win” promotions?

Event Scorecard Analysis provides granular-level insights that enable consumer products manufacturers to:

• Understand how past promotions performed
• Identify returns on past promotion investments
• Analyze which promotions benefit both the manufacturer and the retailer
• Plan and recommend “win-win” promotions
• Strategically optimize promotion planning

DemandTec Analytic Insights for CP Manufacturers

DemandTec Analytic Insights are packaged service offerings that help consumer products (CP) manufacturers understand, predict and influence consumer demand.

DemandTec Analytic Insights leverage the advanced data modeling and optimization capabilities in DemandTec’s software platform and supplement DemandTec’s consumer-centric sales and marketing applications.

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-221-6128 or request information online.