DemandTec

Deal Comparison Analysis

Deal Comparison Analysis provides a detailed, side-by-side comparison of various promotion alternatives, including both manufacturer and retailer forecasted metrics. This analysis helps consumer products manufacturers understand the best promotion scenarios that can benefit both the manufacturer and the retailer.

Key Questions Answered

Deal Comparison Analysis helps consumer products manufacturers answer key questions that can help them optimize their sales and marketing strategies.

• Which price point would be most effective for a given event?
• Which deal would be better for my customer’s overall category?
• Which brands are cannibalized when I promote my brand?

Key Abilities

Deal Comparison Analysis provides granular-level insights that enable consumer products manufacturers to:

• Model and compare various discount, ad, display and other promotion scenarios
• Forecast and analyze planned deals with what the competition may offer
• Identify promotion impacts on brand sales and volume as well as overall category impact and private label cannibalization
• Determine optimal price points and promotion strategies
• Enhance sell-in capabilities with credible, fact-based datas

DemandTec Analytic Insights for CP Manufacturers

DemandTec Analytic Insights are packaged service offerings that help consumer products (CP) manufacturers understand, predict and influence consumer demand.

DemandTec Analytic Insights leverage the advanced data modeling and optimization capabilities in DemandTec’s software platform and supplement DemandTec’s consumer-centric sales and marketing applications.

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-221-6128 or request information online.