DemandTec

Contact Support

Services

Affinity Analysis

Affinity Analysis provides insights into consumer co-purchasing behavior and market basket affinities. This analysis helps consumer products manufacturers determine which items to promote or to create pull-through.

Key Questions Answered

Affinity Analysis helps consumer products manufacturers answer key questions that can help them optimize their sales and marketing strategies:

  • Which set of products makes up common consumer solution sets?
  • Which item of the solution set is the “anchor” that drives sales of other items?
  • Which of my brands are the anchor solutions in a store?

DemandTec Analytic Insights for CP Manufacturers

DemandTec Analytic Insights are packaged service offerings that help consumer products (CP) manufacturers understand, predict and influence consumer demand.

DemandTec Analytic Insights leverage the advanced data modeling and optimization capabilities in DemandTec’s software platform and supplement DemandTec’s consumer-centric sales and marketing applications.

Get Started Today

Are you ready to take advantage of the insights that deliver consumer-centric sales
and marketing? Take the next step. For more information, call 1-888-221-6128 or request information online.

Next Steps

Call 888-221-6128

Datasheets

"The gains in visibility and efficiency we get from DemandTec’s Deal Management service allow us to spend a greater amount of our efforts and resources on activities that generate additional incremental sales and ultimately value for Hormel, Giant Carlisle and our mutual consumers."

Kellie Benning, Customer Executive, Hormel Foods Corporation