DemandTec

Analytical Services for Retailers

Analytical Services Help Retailers Gain New Insights Into Their Business

DemandTec’s Analytical Services are packaged service offerings that help retailers understand consumer demand and gain new insights into their business. These insights provide answers to key questions that help retailers optimize their pricing, promotion, assortment, and loyalty strategies.

Delivered by a team of DemandTec consultants, Analytical Services supplement DemandTec’s software services and leverage the demand, consumer, and market intelligence embedded in the DemandTec Platform.

With DemandTec’s Analytical Services, retailers are able to:

• Answer key questions about their customers, categories, and business performance
• Derive powerful insights to help them refine merchandising and marketing strategies
• Maximize the value of their investment in DemandTec software services

DemandTec Analytical Services for Retail

Each DemandTec Analytical Service helps answer key questions that enable retailers to refine strategies and plan optimal merchandising and marketing programs:

Affinity Analysis
What items are typically purchased together as a “solution”? Which ones are purchased by my “best” customers?

Attachment Sale Optimization
How should I price my services to boost attachment rates and increase category profitability?

Competitive Price Index (CPI) Analysis
How can I quantify my price image given a mix of competitors?

Cost of Stockouts Analysis
How much did stockouts cost me last year, and which categories are most sensitive to stockouts?

Customers Likely to Leave Analysis
What behaviors are common among customers who have defected?

Customer Segmentation Analysis
Who are my “best” and “least” valuable customers?

Deal Comparison Analysis
Which competing vendor deals drive more volume or sales for my category?

Image Item Analysis
What items and categories define my price image?

Market Basket Profile Analysis
What is my average basket size and profit?

Market Performance Analysis
How do my base and promoted prices compare with the market? How does my current pricing strategy impact my market share?

Merchandising Decomposition Analysis
What percentage of my sales or profit come from ad, display, and other merchandising?

Price Response Analysis
How do individual SKUs respond to a base pricing change? Which items are most and least elastic?

Promotion Response Analysis
What is the best use of my ad and display space?

Role Analysis
What are my traffic drivers, destination items, and transaction builders?

Rules Impact Analysis
Are “traditional” pricing rules constraining my volume or profit potential?

Store Elasticity Analysis
Which categories have the most and least price elasticity across stores?

Zone Analysis
Are my stores appropriately zoned given local differences in consumer demand?