DemandTec

DemandTec Science

With the number of choices consumers have today of where to shop and which brands to buy, the need to understand consumer behavior is critical to the success of both retailers and consumer products manufacturers. The goal of DemandTec Science is to quantify the world’s consumer behavior such that business users can blend insights with their own knowledge to make better decisions. DemandTec Science is uniquely comprehensive for the industries we serve and is platform-based, enabling our customers to create a single analytical foundation - a Consumer Demand Master -  for the enterprise. 

DemandTec takes a holistic and platform-based approach to quantifying consumer behavior. Key elements include:

• A software-based platform of product attributes and relationships, consumer decision trees, stores, and customer segments, created and maintained to support multiple analytics and applications
• Sophisticated and flexible demand modeling techniques at multiple levels of the location (store, RMA, customer segment) and product hierarchy to optimally capture the consumer decision
• Automated modeling within the platform to ensure accurate models over time as market and consumer demand factors change
• Hierarchical Bayesian techniques to maximize the quality of insights even in the face of extremely sparse data situations
• Segmentation, product affinity analysis, and other market basket analyses used to understand customers and how they shop
• Comprehensive data analysis including market data from Nielsen and other providers used to understand the broader marketplace
• A suite of gradient-based optimization techniques to find optimal mathematical solutions while adhering to the many simultaneous constraints of business problems