DemandTec

The DemandTec Platform™

The DemandTec Platform™ is the foundation for all DemandTec solutions, creating a centralized, enterprise-grade analytics platform for our customers that supports DemandTec software services and analytical services and enables them to be integrated to other systems.

Centralized Analytics for the Enterprise

By applying advanced science techniques to retailer and market data, DemandTec provides our customers with a Consumer Demand Master, the centralized understanding of consumer behavior used to make decisions that shape demand in order to achieve financial objectives and long-term loyalty objectives.

Infrastructure Our Customers Don’t Need to Manage

For a Consumer Demand Master to provide consistent answers, be available on-demand, and support multiple software services used around the clock, the data can not be managed manually and the science can not be an academic exercise or consulting project.  DemandTec houses the Consumer Demand Master within an enterprise-grade software platform that processes massive volumes of data very quickly, centralizes and automates the modeling and optimization components of the science, and provides the scalability, performance, and reliability needed to support worldwide operations of our customers.

The grid computing resources and hardware resources required to quantify consumer behavior are provided by the DemandTec Platform™. This enables our customers to focus on running their business instead of building infrastructure, a core tenet of the software-as-a-service business model.

Next-generation Integration to Other Systems

The Service-Oriented Architecture (SOA) of the DemandTec Platform™ enables Web Services-based integration to other systems our customers use. The DemandTec Platform also features ETL capabilities to efficiently load and transform data coming into the platform, including pre-built inbound and outbound interfaces.