DemandTec Introduces DemandTec 3 for Retail
DemandTec 3 Delivers Robust Integrated Pricing and Promotion Software
SAN CARLOS, Calif. – February 4, 2002– DemandTec Inc., the leading provider of Demand Based Management (DBM) software, today announced the launch of DemandTec 3. For the first time, DemandTec 3 integrates pricing and promotion applications for retailers on a patent–pending platform that delivers advanced analytical and reporting capabilities, provides powerful enterprise–class scalability and performance, and offers a new intuitive graphical interface. DemandTec 3’s applications enable retailers to set price and promotion combinations which will optimize net profit and sales while improving price perception.
DemandTec 3 software analyzes consumer buying patterns in Point of Sale (POS) data to help retailers understand price and promotion sensitivities for every item in every store, predict what will happen to sales and profit when they change prices or promotions, and execute effective strategies that best suit customer goals for each category and each store. With DemandTec 3, customers can now forecast the impact of their promotion calendar with DemandTec Promotion™, and are able to integrate the projected promotion results into DemandTec Price™, which will generate base prices and business forecasts.
"For the first time retailers can purchase fully integrated applications that allow them to make pricing and promotion decisions simultaneously," says Dan Fishback, President and CEO of DemandTec. "DemandTec 3 delivers applications that align business strategies with consumer demand – which will ultimately boost margins, maximize revenue and improve price image."
The robust DBM platform underlying DemandTec 3 analyzes consumer demand, models expected sales and profits, and identifies strategies to meet financial objectives. The platform can integrate with legacy, back office, supply chain and web–based applications. The DemandTec 3 platform also provides the power to support future applications such as DemandTec Markdown™ and DemandTec Assortment™. Retailers can use DemandTec 3 to actively manage all items, and accurately forecast the impact of merchandising decisions. Now retailers can make better decisions on strategic trade–offs between profit, margin, and volume, while executing timely, effective tactics to differentiate brands and build customer loyalty.
Powerful Enterprise Class Platform
DemandTec 3 delivers a tenfold increase to its enterprise–class performance and adds robust security capabilities. Based on J2EE (Java 2 Enterprise Edition), the DemandTec 3 platform is both database and operating system independent, providing true web–based application access. With its N–Tier architecture, DemandTec 3 also eliminates scaling bottlenecks and improves overall reliability and performance to support the optimization needs of even the largest retailers. This new version also enables critical data warehouse and legacy system integration through enterprise application integration adapters from WebMethods. DemandTec 3 is certified for IBM AIX and DB2.
Intuitive New Interface
DemandTec 3 now improves workflow while reducing training and implementation time with its new graphical interface. DemandTec 3 is now completely web–based, and the new design allows for easy navigation. Category and pricing managers can view new pricing approval screens and a variety of new reporting capabilities designed to perform "what–if" calculations on strategy.
DemandTec 3 will be available in Spring 2002.
About DemandTec
DemandTec’s Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand–driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, HEB Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com.
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