DemandTec Showcases Solutions to Support Next-Generation Category Management at The 2008 FMI Show plus MARKETECHNICS®
Comprehensive, Consumer-Centric Pricing and Promotion Capabilities Available for Retailers
LAS VEGAS, NV – MAY 5, 2008 – DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand merchandising and marketing software services for retailers and consumer products companies, is showcasing solutions for next-generation category management here at The 2008 FMI Show plus MARKETECHNICS®, the largest international food industry event in North America, which is being held at the Mandalay Bay Convention Center in Las Vegas from May 4th to May 7th, 2008.
DemandTec's solutions for the retail industry include both analytical services and software services that enable retailers to strategically plan and optimize pricing, promotions, assortments and loyalty marketing decisions either individually or collaboratively with their suppliers.
DemandTec is highlighting the latest capabilities of the following solutions:
- DemandTec Lifecycle Price Optimization™ -- software services enabling retailers to strategically price the entire store, including new items, everyday priced items, promoted items, and markdowns of clearance merchandise.
- DemandTec End-to-End Promotion Management™ -- software services used individually or collaboratively by both retailers and manufacturers to manage the broader promotion planning and execution process, including vendor collaboration, deal management, calendar planning, and optimization and execution.
"A major shift is underway in category management to become more shopper-centric. This is driving the need for more advanced applications for merchants," said Marc Dietz, Vice President of Product Marketing at DemandTec. "By providing store/SKU-level analytics, comprehensive pricing and promotion functionality, and vendor collaboration opportunities, DemandTec uniquely enables retailers to better understand their customers, further localize their offerings, and optimize merchandising and marketing decisions to achieve business objectives."
For more information about DemandTec solutions, please visit booth # 3675 at the Mandalay Bay Convention Center, May 5-7, 2008.
About DemandTec
DemandTec's on-demand software services empower retailers and consumer products companies to optimize merchandising and marketing decisions and collaborate in order to achieve their revenue, profitability and sales volume objectives. DemandTec (NASDAQ: DMAN) has managed more than one million trade promotion deals between retailers and their manufacturer partners. DemandTec customers include leading retailers such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more than 100 consumer products companies. For more information, please visit www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about future DemandTec product and solutions plans. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
Media Contact:
Cassandra Moren
DemandTec, Inc.
(650) 226-4690
cassandra.moren@demandtec.com
Investor Contact:
Michael Kern
ICR
(617) 956-6731
michael.kern@icrinc.com
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
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