DemandTec Repeats on Food Logistics Top 100 List

SAN CARLOS, CA – December 10, 2007 – DemandTec (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products companies, was named to for the second consecutive year. Food Logistics magazine’s FL 100 list represents the top 100 technology solution providers to the food, beverage, and consumer packaged goods industry and includes companies that “focus on the unique needs of companies in the food supply chain”. The FL 100 list is compiled based on input from readers, industry analysts and consultants.

Food retailers and their suppliers including Circle K, Delhaize, H-E-B, Safeway, Tyson and others use DemandTec’s suite of on-demand software applications and analytic insights to optimize pricing, promotions, and other decisions that influence consumer demand. Using DemandTec solutions to understand and shape demand and to collaborate among trading partners, DemandTec customers are better able to achieve their sales, volume and profit objectives.

“There is a transformation taking place in the food, beverage, and consumer packaged goods industry as a siloed, one-size fits all approach gives way to a network of companies that collaborate and compete, all seeking to further differentiate their brands and services from their competition in the eyes of the consumer,” said Mitch Kristofferson, Vice President of Marketing at DemandTec.  “DemandTec is well-positioned to support this transformation and we are extremely pleased to be included in the Food Logistics list for the second year in a row.”

About Food Logistics Magazine
Food Logistics magazine brings in-depth articles and target research to numerous corporate, traffic, operating, logistics and warehouse managers. Publishing nine issues per year, Food Logistics is a respected industry periodical that has become a reliable source for nearly 22,000 food industry professionals in all food channels.

About DemandTec
DemandTec's suite of on-demand applications empowers retailers and consumer products companies to optimize pricing, promotion, and other strategic decisions in order to achieve their revenue, profitability and sales volume objectives. DemandTec (NASDAQ: DMAN) customers include leading retailers such as Advance Auto Parts, Best Buy, Brookshire Grocery Company, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more than 100 consumer products companies. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of its solutions to customers.  These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements.  The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements. 

Media Contact:
Cassandra Moren
DemandTec, Inc.
+1 (650) 226-4690
cassandra.moren@demandtec.com

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