Brookshire Grocery Continues to See Bottom Line Benefits From DemandTec On-Demand Solutions
Retailer Renews Agreement for DemandTec Price™ and DemandTec Promotion™
SAN CARLOS, CA – December 3, 2007 – DemandTec, Inc. (NASDAQ: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products companies, today announced Brookshire Grocery Company, a leading regional supermarket chain, has renewed its agreement for DemandTec Price™ and DemandTec Promotion™ for the third time. The retailer, with headquarters in Tyler, Texas, has been a DemandTec customer since 2002.
Brookshire Grocery Company is a privately owned supermarket chain with stores in Texas, Louisiana, Arkansas and Mississippi. The company has more than 12,000 employee-partners serving customers in several store formats. Now entering its sixth year as a DemandTec customer, Brookshire Grocery Company uses the DemandTec solutions to support pricing in over 150 stores. Brookshire Grocery Company uses DemandTec Price to optimize and manage everyday prices for their products and DemandTec Promotion to plan promotions that better meet their business objectives. Both applications work together and leverage the consumer demand management science built into the DemandTec Platform to help retailers quantify and shape consumer demand with more effective merchandising and marketing decisions.
"We continue to see great results from DemandTec applications. Our use of their solutions is delivering benefits both to our customers in the form of better prices and to our company in the form of better margins," said Randy Duke, SVP of Category Management, Brookshire Grocery Company.
“Our five year run with DemandTec has been a true partnership. Their commitment to our success, and the professionalism of their team, has helped us over achieve our expectations,” said Gary Butler, CIO of Brookshire Grocery Company.
DemandTec uses a Software-as-a-Service model to ensure that the latest versions of the applications are utilized and to provide Brookshire Grocery Company and other retailers with the information they need to make the best possible pricing and promotion decisions.
"DemandTec is committed to providing the consumer, demand and market insights that will help Brookshire Grocery differentiate their retail offerings in a very competitive environment," said Dan Fishback, president and CEO of DemandTec. “We're pleased with this opportunity to continue to provide Brookshire's with a powerful competitive advantage."
About Brookshire Grocery Company
Brookshire Grocery Co. has 155 supermarkets operating in Texas, Louisiana, Arkansas and Mississippi under four distinct banners. Of these, 122 are Brookshire’s Food Stores, full-service supermarkets featuring everything from specialty departments to carryout service; 30 are Super 1 Foods Stores, upscale warehouse-style stores with lower operating costs passed on to consumers; two Olé Foods Stores, with a heavy emphasis on meeting the demands of Hispanic consumers; and one ALPS (Always Low Price Store), a prototype discount-store format. The company also operates three distribution facilities — two in Tyler, Texas and one in Monroe, La. — with more than 2 million total square-footage, and a fleet of tractor-trailer rigs. Brookshire Grocery Co.’s internal manufacturing facilities include bakery, dairy, ice cream, yogurt, fresh-cut, ice and water/drink plants, all in the Tyler area, which produce a wide variety of award-winning products such as the popular Goldenbrook Farms Premium Ice Cream. Brookshire Grocery Co. currently employs approximately 12,000 people who are proudly referred to as “partners.”
About DemandTec
DemandTec's suite of on-demand applications empowers retailers and consumer products companies to optimize pricing, promotion, and other strategic decisions in order to achieve their revenue, profitability and sales volume objectives. DemandTec (NASDAQ: DMAN) customers include leading retailers such as Advance Auto Parts, Best Buy, Brookshire Grocery Company, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more than 100 consumer products companies. For more information, please visit www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of its solutions to customers. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
Media Contact:
Cassandra Moren
DemandTec, Inc.
cassandra.moren@demandtec.com
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Price and DemandTec Promotion are trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
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