DemandTec Announces Pricing of its Initial Public Offering

SAN CARLOS, Calif. – August 9, 2007 – DemandTec, Inc. (Nasdaq: DMAN) today announced an initial public offering of 6.0 million shares of its common stock at a price of $11.00 per share. All of the shares being offered will be sold by the company. DemandTec has also granted the underwriters a 30-day option to purchase up to 900,000 additional shares from the company at the initial public offering price less the underwriting discount. DemandTec's common stock will be listed on the Nasdaq Global Market under the symbol "DMAN" and will begin trading August 9, 2007.

Morgan Stanley & Co. Incorporated and Credit Suisse Securities (USA) LLC acted as joint book-running managers for the offering. In addition, William Blair & Company, L.L.C., JMP Securities LLC, Montgomery & Co., LLC and Pacific Crest Securities Inc. acted as co-managers of the offering.

A registration statement relating to the offering was filed with and declared effective by the Securities and Exchange Commission. The offering is being made solely by means of a prospectus. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

When available, a copy of the final prospectus relating to the offering may be obtained by contacting Morgan Stanley & Co. Incorporated, 180 Varick Street, New York, New York 10014, Attention Prospectus Department (telephone: 866.718.1649) or Credit Suisse Securities (USA) LLC, One Madison Avenue, New York, New York 10010, Attention Prospectus Department (telephone: 800.221.1037).

Contact:
Mark Culhane
EVP and CFO
DemandTec, Inc.
(650) 226-4600

Investor:
Michael Kern
Vice President
ICR
(617) 956-6731