DemandTec Appoints Phelps Senior VP of Professional Services

Company Strengthens Services Team with Veteran Technology Executive

SAN CARLOS, Calif. – August 1, 2007 – DemandTec, a leading provider of Consumer Demand Management software, today announced that William Phelps has joined the company's management team as Senior Vice President of Professional Services. Phelps reports to President and CEO Dan Fishback and is responsible for expanding DemandTec's services organization worldwide.

Phelps was most recently Vice President, Professional Services at Ketera Technologies, a software services company, and previously led the professional services organizations at Selectica, Silicon Energy, PowerMarket, Kana Communications and CrossWorlds Software. His background also includes management consulting experience with Booz, Allen & Hamilton, where he was a senior member of the Information Technology Group focused on supply chain management strategy and tactics for large manufacturing clients. He began his career at Andersen Consulting. He holds a BS in Industrial Engineering from Stanford University.

"Bill's experience will enhance our efforts to provide our customers with the best possible consulting and implementation services that help them drive top and bottom line growth. His track record at several leading technology companies, combined with his time at two of the largest global consultancies, will be a great asset for our overall services offering," said Fishback.

Phelps said, "DemandTec is in an excellent position to provide innovative services to its current and future clients across a range of solutions. I look forward to working with Dan and the rest of the company in taking advantage of the many opportunities available both here and abroad."

About DemandTec
DemandTec's Consumer Demand Management software enables retailers and consumer products companies to define merchandising and marketing strategies based on a scientific understanding of consumer behavior. Using DemandTec Software-as-a-Service solutions, our customers make actionable pricing, promotion and other merchandising and marketing decisions to achieve their revenue, profitability and sales volume objectives. DemandTec customers include Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway. For more information, please visit www.demandtec.com.

Forward-Looking Statements
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies that are based on our beliefs as well as assumptions made by and information currently available to us. We may, in some cases, use words such as "believes," "expects," "anticipates," "plans," "estimates," and similar expressions to identify these forward-looking statements. Our actual results however may differ materially from those indicated by such forward-looking statements. We disclaim any intention or obligation to update any forward-looking statements as a result of developments occurring after the date such statement was first made.

Contact:
Cassandra Moren
DemandTec, Inc.
(650)226-4690
cassandra.moren@demandtec.com