DemandTec, Customers and Partners Showcase Strategies and Best Practices for Consumer-Centricity at DemandBetter 2007

Best Buy, Office Depot, and Bain & Company provide keynote presentations at 5th annual DemandTec customer conference

SAN CARLOS, Calif. – April 25, 2007 – Executives from retail and consumer products companies around the world shared strategies and best practices in consumer-centricity at DemandBetter. DemandTec, the leading provider of Consumer-Centric Merchandising, Sales and Marketing software, hosted the conference this week in San Francisco.

The conference featured in-depth product, science, and customer case study sessions—all designed to help attendees deliver superior merchandising, sales, and marketing results based on an actionable understanding of consumers themselves, consumer demand, and their competitive marketplace. Accenture sponsored the event as a DemandTec solution partner.

"Every year DemandBetter is a focal point for the leaders of our customer and partner community to discuss innovative practices around better understanding and shaping consumer demand. This conference challenged every participant to leverage innovative solutions to understand and meet the needs of consumers," said Dan Fishback, CEO of DemandTec.

Attendees of DemandBetter 2007 heard keynote presentations from Darrell Rigby, Director in the Boston office of Bain & Company and head of the firm's Global Retail Practice, and Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior in the Graduate School of Business at Stanford University. Rigby gave a presentation entitled "Localization: The Revolution in Consumer Markets", and Pfeffer discussed "Profiting from Evidence-Based Management".

Both Best Buy and Office Depot shared how they are strategically focusing on key consumer segments with targeted merchandising, how they are driving sales and profits and how they are creating long-term customer value. Steve Olsen, Vice President of Merchandising Strategy and Services at Office Depot, spoke on "Effective Consumer-Centric Pricing Strategy" and Jeff Newhouse, Director of Pricing at Best Buy, delivered a presentation titled, "Driving Success with Consumer-Centric Pricing: A Holistic Approach at Best Buy." In addition, conference participants attended breakout sessions about best practices and advances in price and promotion optimization, retailer-manufacturer collaboration, localization and consumer segmentation, and the science of Consumer Demand Management.

About DemandTec
DemandTec's Consumer-Centric Merchandising, Sales and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize and execute pricing, promotion and markdown programs based on a quantified understanding of consumer demand. DemandTec customers include leading retailers such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway. For more information, please visit www.demandtec.com.

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