Brookshire Grocery Company Renews Agreement For DemandTec Price™ and DemandTec Promotion™

Consistent Financial Benefits and Outstanding Account Support Motivate Grocery Chain to Sign with DemandTec for Third Time

NEW YORK, NY. – January 15, 2007 – DemandTec, Inc., the leading provider of Consumer-Centric Merchandising, Sales and Marketing software for retailers and consumer products firms, today announced that consistent financial benefits and outstanding account support have led Brookshire Grocery Company to renew its agreement with DemandTec. The announcement was made at the National Retail Federation conference held in New York, January 14-17.

Based in Tyler, Texas, Brookshire Grocery Company is a privately owned supermarket chain with stores in Texas, Louisiana, Arkansas and Mississippi. The company has more than 12,000 employee-partners serving customers in several store formats. These include: Brookshire's, which is known for exceptional service and competitive prices; Super 1 Foods, which provides customers with a warehouse-style shopping experience; and Olé Foods, which serves Hispanic consumers and others by providing ethnic foods, Spanish/English signage and bilingual store personnel. In addition to traditional and specialty departments, many stores offer pharmacies, bank branches, fuel centers, food bars and in-store Chinese food counters. Now entering its fifth year as a DemandTec customer, Brookshire Grocery Company uses the DemandTec software to support pricing in over 150 stores.

"We're delighted with the rewards we've experienced during our past four years as a DemandTec customer," said Gary Butler, CIO of Brookshire Grocery Company. "DemandTec's Consumer-Centric Merchandising, Sales and Marketing software supports our strong commitment to customer service by helping us enforce pricing rules and improve decisions about our pricing and promotion strategies. We look forward to continuing to leverage DemandTec software to benefit both our company and our shoppers." "Brookshire Grocery Company is a retailer with a people-first philosophy and a reputation for legendary customer service," said Dan Fishback, CEO of DemandTec. "The company's use of DemandTec has helped enhance revenues, profits and shareholder value, and we're pleased with this opportunity to continue to provide Brookshire's with a powerful competitive advantage."

About Brookshire Grocery Company
Brookshire Grocery Company is a privately-owned grocery chain operating over 150 stores in Texas, Louisiana, Arkansas, and Mississippi under multiple banners, including Brookshire's, Super 1 Foods and Olé Foods. For more information, please visit www.brookshires.com.

About DemandTec
DemandTec's Consumer-Centric Merchandising, Sales and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize and execute pricing, promotion and markdown programs based on a quantified understanding of consumer demand. DemandTec customers include leading retailers such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway. More than 2,000 consumer products manufacturers use DemandTec. For more information, please visit www.demandtec.com.

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