Circle K Stores Selects DemandTec Price™ and DemandTec Promotion™

San Carlos, CA – December 4, 2006 – DemandTec, Inc., the leading provider of Consumer-Centric Merchandising, Sales, and Marketing software for retailers and consumer products firms, today announced that its DemandTec Price™ and DemandTec Promotion™ software solutions have been chosen by Circle K, an Alimentation Couche-Tard Inc. company.

Alimentation Couche-Tard Inc., which had $10.2 billion in sales for its 2006 fiscal year, operates thousands of convenience stores throughout North America providing food, beverages, and other merchandise, as well as services and motor fuel. Under the new agreement, Circle K, with more than 2,100 stores across the United States, will use DemandTec Price and DemandTec Promotion to handle its operational merchandising needs.

"At Circle K, and throughout the Alimentation Couche-Tard group of companies, our mission is to be the best and most convenient place to shop, and our stores are known for the value and quality we offer," said Brian Hannasch, Alimentation Couche-Tard’s Senior Vice President of Western North America. "We’ve chosen DemandTec Price and DemandTec Promotion to enhance operating efficiencies and to assist us in meeting our financial objectives as we continue delivering exceptional products and services to our valued customers."

"Circle K has a superior reputation as one of the most successful convenience-store chains in North America. We expect our Consumer-Centric Merchandising and Marketing software to be of substantial benefit to Circle K Stores by supporting their operational merchandising needs," said Dan Fishback, President and CEO of DemandTec.

About Circle K Stores Inc.
Circle K Stores Inc. is an Alimentation Couche-Tard company which is the leader in the Canadian convenience store industry. In North America, Couche-Tard is the third largest convenience store operator and the second largest independent (not integrated with a petroleum company) convenience store operator and the most profitable one within such category as a publicly held company. Couche-Tard’s network is currently comprised of 5,205 convenience stores, 3,244 of which include motor fuel dispensing, located in eight large geographic markets, including three in Canada and five, which cover 23 states in the United States. Some 38,000 people are employed throughout Couche-Tard’s retail convenience network and executive offices.

About DemandTec
DemandTec's Consumer-Centric Merchandising, Sales, and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize, and execute pricing, promotion, and markdown programs based on a quantified understanding of consumer demand. DemandTec customers include Advance Auto Parts, B&Q, Best Buy, Brookshire Grocery Company, Delhaize America, Duane Reade, Giant-Carlisle, Giant Eagle, H-E-B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com

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