DemandTec Welcomes Chuck Robel to Board of Directors

McAfee Chairman Brings Extensive Expertise in Corporate Development, Strategy and Finance To DemandTec's World-Class Team of Industry Leaders

San Carlos, CA – October 23, 2006 – DemandTec, Inc., the leading provider of Consumer-Centric Merchandising, Sales, and Marketing software for retailers and consumer products firms, today announced the appointment of Chuck Robel to the DemandTec Board of Directors.

Chuck Robel brings extensive experience with high-growth market segments and market leaders enabled by financial, partnership, and other corporate growth strategies. He is highly regarded for his substantial experience with successful high-tech companies. Chuck Robel serves as Chairman of the Board at McAfee Corporation and is on the Boards of Directors of Borland Software, Informatica Corporation and Adaptec, Inc.

"DemandTec solutions are transformative in their ability to enable more targeted, consumer-centric pricing and promotions for retailers and manufacturers," said Chuck Robel. "DemandTec has experienced great momentum and I'm looking forward to contributing to its ongoing success."

Prior to retiring from PricewaterhouseCoopers (the world's largest independent accounting firm), he led its High Technology Transaction Services Group in Silicon Valley (advising on strategy, valuation and structuring for mergers and acquisitions), and was partner-in-charge of the Software Industry Group. In addition, he was a general partner and chief of operations at Hummer Winblad Venture Partners (an early stage venture capitalist firm with approximately $1 billion under management). His experience in high-tech mergers and acquisitions includes work with industry-leading organizations such as Hewlett-Packard, IBM, Microsoft and Yahoo.

"We're delighted that Chuck Robel has joined our Board of Directors," said Dan Fishback, CEO of DemandTec. "He brings to DemandTec broad expertise in growing market-leading high-tech companies and the finance and corporate development strategies to support rapid growth. I look forward to working with Chuck to take our company to the next level."

About DemandTec
DemandTec's Consumer-Centric Merchandising, Sales, and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize, and execute pricing, promotion, and markdown programs based on a quantified understanding of consumer demand. DemandTec customers include Advance Auto Parts, B&Q, Best Buy, Brookshire Grocery Company, Delhaize America, Duane Reade, Giant-Carlisle, Giant Eagle, H-E-B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com

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