DemandTec Selected by AlwaysOn as AO100 Private Company Award Winner

Recognized for Leadership in Technology Innovation for the Fourth Consecutive Year

SAN CARLOS, Calif. – July 12, 2006 – DemandTec, Inc., the leading provider of Consumer–Centric Merchandising, Sales, and Marketing software for retailers and consumer products firms, today announced that it has been chosen by AlwaysOn as one of the Top 100 Private Company award winners. DemandTec was handpicked by the AlwaysOn editorial panel based on a set of five criteria – technology innovation, market potential, customer adoption, media buzz and investor value creation.

DemandTec and the AO100 will be honored as part of the AO2006: Stanford Summit, July 25–27, at the Frances C. Arrillaga Alumni Center on the Stanford University campus in Palo Alto, California. It will bring together successful entrepreneurs, business and political thought leaders, and top venture capitalists to spot trends and spark new ideas and initiatives. 

The AO100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts. The AO100 consists of private companies at all stages of development, from early to late stage.

DemandTec enables consumer products manufacturers and retailers to strategically plan, optimize, and execute Consumer–Centric Merchandising, Sales, and Marketing programs based on a quantified understanding of consumer demand. DemandTec's powerful software integrates robust applications with a comprehensive demand, consumer, and market intelligence platform; this enables DemandTec users to develop and execute effective marketing and merchandising programs that drive profitability, differentiation, growth, and customer loyalty.

"The AO100 companies are driving the next wave of innovative technologies that are disrupting the old guard and shaping the new media landscape," said Tony Perkins, founder of AlwaysOn. "As ever, we were inundated with nominations from leading companies, and it's heartening to know that tomorrow's thought leaders and technology visionaries are already out there. My congratulations to each AO100 winner – these are the companies which we predict will have the greatest market traction, strongest innovation and most game-changing approaches this year."

About DemandTec
DemandTec's Consumer–Centric Merchandising, Sales, and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize, and execute pricing, promotion, and markdown programs based on a quantified understanding of consumer demand. DemandTec customers include Advance Auto Parts, B&Q, Best Buy, Brookshire Grocery Company, Delhaize America, Duane Reade, Giant–Carlisle, Giant Eagle, H–E–B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com

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