DemandTec Recognized As Laureate By The Computerworld Honors Program

Longest Running Global Program Pays Tribute to Individuals and Organizations That Use Information Technology to Benefit Society

CHICAGO – Retail Systems 2006 Conference and Expo, Booth 1702 – May 22, 2006 – DemandTec, Inc., the leading provider of Consumer-Centric Merchandising, Sales, and Marketing software for retailers and consumer products firms, has been recognized as a Laureate by the Computerworld Honors Program. For almost two decades, Computerworld Honors has acknowledged those individuals and organizations that have used information technology to benefit society. This year's honorees will be commemorated during the 18th Annual Laureates Medal Ceremony & Gala Awards Evening on June 5, 2006 at the Andrew W. Mellon Auditorium in Washington, D.C.

Each year, members of the Chairmen's Committee identify the organizations whose use of information technology has been especially noteworthy for the originality of its conception, the breadth of its vision, and the significance of its benefit to society. These identified organizations are asked to contribute a case study to the program's collection, and the donation of these case studies is celebrated with a formal medal ceremony in June where an accepted case study Laureate from each organization is publicly recognized.

Independent of the Laureate recognition, the Computerworld Honors Program also annually presents its Leadership Awards, each designed to honor the extraordinary achievements of selected individuals whose positive contributions to the IT revolution have left an indelible mark on the world.

"Each year, the Computerworld Honors Program seeks to recognize organizations, from a variety of sectors, for their ongoing efforts to utilize technology in order to benefit society," said Bob Carrigan, Chairman of the Computerworld Honors Program Chairmen's Committee and President, IDG Communications. "We are proud to provide a platform to publicly acknowledge these contributions."

About Computerworld
Computerworld , the "Voice of IT Management," is the most trusted source for the critical information needs of senior IT management. Computerworld's integrated offerings form the U.S.–based hub of the world's largest (58–edition) global IT media network through its weekly publication, Computerworld.com Web site, focused conference series and custom research. In the past five years alone, Computerworld has won more than 100 print and online awards for editorial and design excellence, surpassing its direct competition by an order of magnitude. Recognition includes the 2005 Magazine of the Year Award from the American Society of Business Publication Editors and a Jesse H. Neal Award for "Best News Coverage." In print since 1967, Computerworld is the source for information technology management, with a guaranteed rate base of 180,050, a total print audience of 1,138,000 (IntelliQuest CIMS 2005 Business Influencer Study) and an online audience of over 1 million unique monthly visitors (Omniture).

Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer–related events worldwide, including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO® and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com.

About DemandTec
DemandTec's Consumer–Centric Merchandising, Sales, and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize, and execute Consumer-Centric Merchandising, Sales, and Marketing programs based on a quantified understanding of consumer demand. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Delhaize America, Duane Reade, Giant–Carlisle, Giant Eagle, H–E–B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com.

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