Delhaize America Selects DemandTec Price™, DemandTec Promotion™, and DemandTec Markdown™ Software for Complete Lifecycle Pricing

America's Sixth–Largest Supermarket Chain Partners with DemandTec for Consumer–Driven Merchandising Pricing & Promotion Solution

SAN CARLOS, Calif. – April 10, 2006 – DemandTec, Inc., the leading provider of Consumer–Centric Merchandising software for retailers, announced today that Delhaize America, Inc., the nation's sixth–largest grocery chain and a division of Belgian food retailer Delhaize Group, has entered into a long–term agreement with DemandTec to purchase DemandTec Price™, DemandTec Promotion™ and DemandTec Markdown™ software.

Headquartered in Salisbury, North Carolina and Portland, Maine, Delhaize America is a $16.6 billion organization with more than 1,500 locations nationwide operating as Food Lion, Bloom, Bottom Dollar, Harveys, Reid's, Hannaford Bros., Kash n' Karry, and Sweetbay. The parent firm, Delhaize Group, is a $23 billion company based in Brussels and listed on the New York Stock Exchange (NYSE:DEG) and Euronext Brussels (DELB). Delhaize Group has more than 2,600 stores in North America, Europe, and Asia.

A market leader in its industry, DemandTec provides Consumer–Centric Merchandising software as an on–demand service, enabling retailers to gain powerful functionality and content while minimizing the upfront investment, deployment time, and implementation risk often associated with enterprise–class software. Consumer–Centric Merchandising is DemandTec's strategic and targeted approach to pricing, promotions, assortment, and other merchandising plans based on powerful insights into consumers, demand, and market dynamics.

"We're delighted to partner with DemandTec, the market–leader in demand pricing & promotion solutions for the retail industry," said Geoff Waldau, Vice President of Merchandising Services, Food Lion, LLC. "DemandTec's innovation and domain expertise will enable us to continually reinforce with our customers our reputation for exceptional value and superior customer service."

"We’re extremely pleased to be selected by Delhaize America, a company known for outstanding service to its grocery customers," said Dan Fishback, President and CEO of DemandTec, Inc. "Retailers around the world have realized that the ability to merchandise based on a quantified, holistic understanding of the consumer, demand, and the competitive marketplace is a true competitive advantage. We're proud to be working with Delhaize and many of the world's leading retailers in this context."

About Delhaize Group
Delhaize Group is a Belgian food retailer present in eight countries on three continents. At the end of 2005, Delhaize Group's sales network consisted of 2,636 stores. In 2005, Delhaize Group posted EUR 18.6 billion (USD 23.2 billion) in net sales and other revenues and EUR 364.9 million (USD 450.4 million) in net profit. Delhaize Group employs approximately 135,700 people and is listed on Euronext Brussels (DELB) and the New York Stock Exchange (DEG).

About Delhaize America
Delhaize America is a holding company that operates supermarkets along the east coast of the United States under the banners Food Lion, Bloom, Bottom Dollar, Harveys, Reids, Hannaford, Kash n' Karry, and Sweetbay Supermarkets.

About DemandTec
DemandTec's Consumer–Centric Merchandising software helps retailers and consumer products manufacturers strategically plan, optimize, and execute consumer–centric merchandising and marketing programs based on a quantified understanding of consumer demand.  DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, Giant-Carlisle, Giant Eagle, H–E–B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, Safeway, and The Penn Traffic Company.  For more information, please visit www.demandtec.com.

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