DemandTec Showcases Industry–Leading Solutions and Customer Momentum at NRF 95th Annual Convention and Expo

Record–breaking year, latest software release, and Software–as–a–Service business model demonstrate market leadership

New York City – January 15, 2006 – DemandTec, Inc., the retail industry's leading Consumer–Centric Merchandising software provider, today announced a record–breaking year of customer momentum and the release of DemandTec version 5.6 at the National Retail Federation’s 95th Annual Convention & EXPO. DemandTec 5.6 is the latest software upgrade that will provide innovations in consumer–centric merchandising to all DemandTec customers, including the twelve customers signed in 2005, more than all other retail optimization vendors combined.

In related news, DemandTec also announced today that Duane Reade has licensed DemandTec's Complete Lifecycle Pricing application suite including DemandTec Price™, DemandTec Promotion™, and DemandTec Markdown™.

Also at the NRF Convention, DemandTec customer H–E–B will be sharing insights from its consumer–centric retail strategies when Mark Bradshaw, Director of Pricing, H–E–B, presents on Monday, January 16th, from 3:30-4:30 EST on the topic of "Consumer–Centric Merchandising: Pricing & Promotions Based on Consumer Demand."

DemandTec 5.6–which will be will be showcased in the DemandTec booth, #1463, features portal integration between DemandTec and applications, providing merchants making pricing, promotion, markdown, and assortment decisions with a consolidated view of consumer, demand, and market intelligence.

"Leading retailers are gaining significant value from our software by combining the art of merchandising with best–in–class science and integrated consumer, demand, and market insights," said Dan Fishback, President and CEO of DemandTec. "Our latest release is part of a planned stream of innovation provided via our Software–as–a–Service model – delivering a quantum leap in the scale and speed of deployment and return on investment for our retailer customers."

By integrating DemandTec and content, DemandTec 5.6 optimizes the decision-making process for category managers and other users. With single–sign–on simplicity, DemandTec’s personalized dashboard portal, MyDemandTec will launch Answers Interactive™, an online market information tool for users in the US, as well as launch 's other analytical tools for customers located around the world. Additionally, DemandTec and are collaborating on tools that will make it easier and faster for joint customers to leverage content within the DemandTec Consumer-Centric Merchandising platform.

"One–click access to information was a goal right from the start of our DemandTec alliance," noted Tom Markert, SVP & Chief Marketing Officer, . "This seamless integration between the DemandTec portal and Answers gives a retailer’s price and promotion specialist easy access to market and consumer data to help make more informed decisions. We are very excited to have reached this first of many milestones with DemandTec."

In September, 2005, DemandTec and –a VNU business and the world’s leading marketing information provider–formed a strategic, worldwide partnership to: deliver Consumer–Centric Merchandising solutions to retailers worldwide, combine the complementary components of current solutions, and work together to develop new products and services leveraging their respective assets and capabilities.

DemandTec 5.6 will be released to all DemandTec customers in February, 2006.

For additional information, current and prospective customers are encouraged to visit the DemandTec booth, #1463, at the NRF 95th Annual Convention and Expo, held January 15 through 18 at the Jacob Javits Convention Center in New York City.

DemandTec and
The DemandTec/ partnership offers the most powerful combination of consumer and market information, demand–modeling science, and optimization software found in the marketplace today for rapid generation of superior merchandising plans. The combination of information and innovative technology solutions from both companies allows retailers to simulate a variety of pricing, promotion, and merchandising scenarios within an intuitive software application supported by comprehensive demand models and additional intelligence about their consumers and markets. DemandTec’s ability to combine consumer, demand, and market insights–and to simulate alternative strategies within the software–enables DemandTec customers to execute optimal consumer–centric pricing and promotion plans, thereby better meeting profitability, market share, and long-term customer goals.

About VNU
VNU is a global information and media company with leading market positions and recognized brands in marketing information (), media measurement and information (Nielsen Media Research), and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues under IFRS amounted to EUR 3.3 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit the VNU website at www.vnu.com.

About DemandTec
DemandTec’s Consumer–Centric Merchandising software helps retailers and consumer products manufacturers strategically plan, optimize, and execute consumer-centric merchandising and marketing programs based on a quantified understanding of consumer demand. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, Giant-Carlisle, Giant Eagle, H–E–B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com.

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