Giant Eagle Selects DemandTec Consumer–Centric Merchandising Software

Pittsburgh–Based Supermarket Retailer Utilizes DemandTec Software To Help in Providing Customers Consistent Everyday Value

SAN CARLOS, Calif. – September 26, 2005 – DemandTec, the leading provider of Consumer–Centric Merchandising software for retailers and consumer products firms, announced that its DemandTec Price™ application was selected by Giant Eagle, Inc., one of the largest food retailers and food distributors in the United States.

Ranked 28 on Forbes magazine's largest private corporations list for 2004, Giant Eagle has grown to be one of the most successful private companies in the nation, with annual sales of $5.2 billion. Giant Eagle operates 220 supermarkets and approximately 80 fuel station and convenience stores in Pennsylvania, Ohio, West Virginia, and Maryland.

"It is vital that we continue to offer our customers the best overall value," said Giant Eagle's director of pricing and promotions, Stephanie White. "DemandTec software will help us plan and execute a pricing strategy that provides consistent everyday value to our customers and at the same time allows us to meet our objectives for company performance. After an extensive evaluation of alternatives in the market, we believe DemandTec's software is most capable of helping us achieve our goals."

DemandTec Price™ enables retailers to create and execute pricing strategies based on a quantified understanding of consumer demand. DemandTec Price™ is part of an integrated suite of consumer–centric merchandising applications that enable retailers to strategically and proactively plan and execute their merchandising programs. The software applications are built on the DemandTec CDM Platform, the industry's only fully integrated, holistic consumer demand platform, comprising the most advanced modeling and optimization science, embedded analytics, shared application components, and platform–level infrastructure services.

"Giant Eagle has a demonstrated history of implementing technology that delivers tangible results for its customers," said Dan Fishback, CEO of DemandTec. "We are privileged to have been chosen to assist Giant Eagle in meeting the needs of its customers for high–quality products at great values, and we look forward to a successful relationship."

About DemandTec
DemandTec's Consumer–Centric Merchandising software helps retailers and consumer products manufacturers strategically plan, optimize, and execute Consumer–Centric merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, Giant Eagle, H–E–B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com

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