Victor L. Lund Joins DemandTec's Board of Directors

Addition of Albertson's Former Vice Chairman Indicative of DemandTec's Momentum in the Retail and Consumer Products Industries

SAN CARLOS, Calif. – April 25, 2005 – DemandTec, Inc., the leading provider of Consumer Demand Management (CDM) software for retailers and consumer products firms, announced today that Victor L. Lund has been appointed to the DemandTec Board of Directors.

Mr. Lund's appointment further expands DemandTec's world–class team of industry leaders, scientists and technologists.

Victor L. Lund was previously Vice Chairman of Albertson's, Inc., a leading supermarket chain, from June 1999 until June 2002. He served as Chairman of the Board of American Stores Company, a $20 billion grocery retailer acquired by Albertson's, from 1995 to 1999, and, Chief Executive Officer of American Stores Company from 1992 to 1999. Mr. Lund currently serves on the Boards of Directors of Borders Group, Inc., Del Monte Foods Company, NCR Corporation, and Service Corporation International.

"The capabilities that DemandTec provides its retail and consumer products customers have been long sought after but were historically unavailable to the market," said Mr. Lund. "I'm excited by the opportunity to contribute to the continued realization of DemandTec's vision and mission to transform its customers' abilities to better understand and serve the consumer."

"We're extremely pleased to welcome Victor Lund to our Board of Directors," said Dan Fishback, President and CEO of DemandTec. "His experience and knowledge of consumer markets add to the expertise of our team and the leadership that we bring to the industries we serve."

About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand–driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, H–E–B Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com

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