Piggly Wiggly Carolina Company Selects DemandTec and IBM For Consumer Demand Management – On Demand

SAN CARLOS, Calif. – March 8, 2005 – DemandTec, Inc., the leading provider of Consumer Demand Management (CDM) software for retailers and consumer products firms, announced today that DemandTec Price™ and DemandTec Promotion™ applications for Consumer Demand Management have been purchased by Piggly Wiggly Carolina Company. DemandTec's software will be deployed via the IBM On Demand platform.

Piggly Wiggly Carolina Company, headquartered in Charleston, South Carolina, has more than 110 company–owned and franchised stores. Affectionately know as "The Pig" by millions of loyal shoppers, Piggly Wiggly has been servicing South Carolina and Georgia for almost 60 years.

"We selected DemandTec after an extensive evaluation and vendor validation process. After our team gained exposure to DemandTec's people, their solutions, and their customers, it is clear why they command the industry–leading position," said Rich Farrell, Director of IT at Piggly Wiggly.

According to John Owens, Director of Merchandising at Piggly Wiggly, "In order to continue to profitably grow, we need to be more strategic about how we price and promote across the business. One of the benefits we are most excited about is how DemandTec will enable us to predictably balance our competitive position with our overall financial performance."

DemandTec offers pricing, promotion, and mark–down optimization software to both retailers and consumer product manufacturers built on the DemandTec CDM Platform™. These applications allow retailers to strategically plan and execute optimal pricing strategies throughout the product lifecycle based on a holistic and actionable understanding of consumer demand.

"We're pleased to be associated with the Piggly Wiggly Carolina Company. They have built a reputation as a grocer that puts their guests first, and with DemandTec, their pricing and promotion strategies will reflect their shoppers' preferences," said Dan Fishback, CEO of DemandTec. "The ability to make merchandising decisions based on a comprehensive, quantified understanding of consumer demand can provide a competitive advantage to retailers in the grocery industry. We are delighted that Piggly Wiggly has chosen DemandTec."

About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand–driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, H–E–B Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com

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