Retailers Vote DemandTec as Leading Vendor in RIS News LeaderBoard 2003

DemandTec Ranked in 6 Categories

SAN CARLOS, CA, January 12, 2004 – DemandTec Inc., the leading provider of Consumer Demand Management (CDM) enterprise software solutions, today announced that it was voted a leading vendor in 6 different categories by retailers for the prestigious Leaderboard 2003, published by Retail Information Systems (RIS) News. The top 45 software vendors were selected by retailers, and ranked on performance.

"Congratulations are in order for everyone listed in this year's top 45 Leaderboard, champions of technology in their own right and masters of the retail game," said Joe Skorupa, Editor in Chief of RIS News. "The Leaderboard is a stake in the sand. Many vendors were called but few were chosen." – – Supplement to RIS News December 2003.

DemandTec was ranked first place in Strategic Value, indicating satisfaction by retailers in how well the software performs in meeting costs and fulfilling a core business mission. DemandTec also placed first as a leader in Total Cost of Operation, where retailers felt the company exceeded expectations in keeping ongoing costs in check.

LeaderBoard 2003 Rankings
In total DemandTec ranked in the top three of six different categories. Detailed Leaderboard rankings are listed below:

• 1 Leader in Strategic Value
• 1 Leader in Total Cost of Operation
• 2 Leader in Overall Performance
• 2 Leader in Return on Investment
• 2 Leader in Ease of Administration/Maintenance
• 3 Leader in Quality of Service
  

"DemandTec is honored to receive these prestigious placements in the RIS Leaderboard 2003 ranking. We value our customers and consider them to be partners," said Dan Fishback, President and CEO of DemandTec, Inc. "The fact that our retail customers have acknowledged the company in this public arena is a great reward for all of our employees who strive to deliver the best customer experience."

The DemandTec CDM Software Platform
The DemandTec 3™ enterprise software platform applications deliver results by enabling Retailers and Consumer Products Companies to better analyze consumer needs, strategically plan the business, accurately simulate consumer response, and execute with precision at all levels within its merchandising hierarchy. DemandTec ensures that the Pricing, Merchandising, and Category/Brand Management strategies customers have in place are the right ones for today's market. DemandTec's comprehensive offering includes packaged application software products, optional consulting, support, and education services.

About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand–driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, H–E–B Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com

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