DemandTec Again Named to AlwaysOn™ List of Top 100 Private Companies

DemandTec recognized for innovation in Consumer Demand Management

San Carlos, CA – July 13, 2004 – DemandTec was again validated as the world's leading provider of Consumer Demand Management (CDM) software, being the only CDM software company named to the AlwaysOn (AO) Top 100 Private Companies list for the second consecutive year.

The AlwaysOn Top 100 list includes the 100 most innovative private companies in the areas of business software, services, web services, devices, and media. DemandTec was selected as an honoree based on its demonstrated leadership and innovation in two key areas: market traction measured by revenue or customer growth, and new approaches and technologies that are likely to cause significant change to existing markets and well-established players. AlwaysOn and KPMG's emerging business practice, KPMG 1Start, compiled the AO100 list after surveying more than 1,000 investors, investment bankers, top entrepreneurs and executives and evaluating more than 700 companies.

"DemandTec is pleased to be honored by AlwaysOn and KPMG for our innovation and market leadership," said Dan Fishback, DemandTec CEO and president. "Today's consumer has more choice and more product information than ever before, and the retailers and manufacturers that will thrive in this environment will finely tune their marketing and merchandising to best meet consumer needs. Our customers have experienced tremendous success doing exactly that on a worldwide basis."

About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand–driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, H–E–B Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com

About AlwaysOn
AlwaysOn (AO) is an open source media company dedicated to connecting global leaders and technology industry insiders whose ideas and innovations are shaping the always–on world. Founded in January of 2003, AO is the first and only media brand to combine participatory journalism (blogging), with a powerful social network—the AO Zaibatsu. AlwaysOn, LLC, is a privately held and virtually headquartered company born out of the heart of Silicon Valley. For more information about AlwaysOn and the complete list of AlwaysOn 100 companies, visit www.alwayson-network.com.

All trademarks or registered trademarks are property of their respective owners.