DemandTec to Continue Delivering Price and Promotion Optimization to RadioShack Stores Nationwide
San Carlos, Calif. – July 7, 2004 – DemandTec, the leading provider of Consumer Demand Management (CDM) software for retailers and consumer products firms, announced that based on outstanding results to date, RadioShack Corporation (NYSE: RSH) has renewed its license to DemandTec Price™ several months early, and will also implement DemandTec Promotion™ in all 5,100 of its company–owned stores.
"For generations RadioShack has been a bridge between people and technology, so it's especially gratifying to see DemandTec software performing so well for over 5,000 stores nationwide," said DemandTec CEO Dan Fishback. "As their marketplace becomes more competitive, RadioShack relies on DemandTec to deliver state–of–the–art insight into consumer needs and behavior and the ability to combine precise merchandising strategies with their legendary customer service."
"Utilizing DemandTec's software and science, we have the ability to understand our consumer demand and develop pricing and promotion strategies that result in both satisfied customers and enhanced profitability," said Don Carroll, senior vice president and chief marketing officer of RadioShack Corporation. "It took less than nine months to implement DemandTec Price across all of our company stores, and we expect continued benefits in 2004 from DemandTec Price and the implementation of DemandTec Promotion."
About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand–driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec #1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, H–E–B Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com
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